The American Set Tips
Who Wore What When

The Trade Press Has Picked Its Autumn Beauty Winners

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

WWD's Beauty Inc editors have gone through this season's new beauty arrivals and named the ones each of them would actually reach for. The selections are personal calls from the people who see every debut cross their desks, which is a different kind of endorsement than a sales chart. For anyone building a dressing table ahead of gala season, from Palm Beach to Beverly Hills, it is a shortlist worth a look before the next fitting.

With reporting from WWD.

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