Tower 28 and Sephora Open a Temporary Shop Built Around Finding Your Shade and Refilling Your Favorites

Tower 28, the beauty label from Los Angeles, has teamed up with Sephora on its first temporary storefront. The space is built around three things: bringing customers together, helping each shopper find the foundation shade that actually matches their skin, and letting them refill the products they already own instead of buying new ones. That puts the pop-up somewhere between a beauty counter and a neighborhood gathering spot, which is more than most retail spaces ask of themselves. For a brand from our own city, it's a pleasure to report a debut this well thought out.

With reporting from WWD.