Pierre Cardin Moves Downtown, Half Boutique and Half Back Office

Pierre Cardin, the house that answers to Paris, has picked SoHo for its new Manhattan address. The space will do two jobs at once. Shoppers will be able to walk in off the street and buy, and the company will work the same rooms to grow the licensing side of its American business. For a label whose home sits on the other side of the Atlantic, that is a bet placed squarely on downtown New York. Anyone who keeps a mental map of the cast-iron blocks below Houston Street will want to add a pin.

With reporting from WWD.