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Who Wore What When

Nine Jordans Still Waiting in the Wings, and the Case for Letting Them Out

· 1 min read
Group of diverse fashion models posing in elegant evening gowns on luxurious staircase indoors.
Photo by Felix Young on Pexels

WWD has picked nine Jordan designs that Nike has never sold and argued that these are the ones worth bringing out. The timing gives the list its point: lately the talk has been about Nike putting out fewer Jordans, and when fewer pairs come out, each one that does matters more. For anyone who tracks the sneaker shelf the way we track a gown on a red carpet, a short list of shoes that were designed but never released makes good reading. From a Manhattan sidewalk to a Miami stoop, the question now is which of the nine reach the shelf first.

With reporting from WWD.

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