Los Angeles Gets a Sunscreen With a Perfume Pedigree

Zouck is new in town, and it arrives with a résumé. The luxury sunscreen house set up shop in Los Angeles this past June, and the name on the door is Polly Silverman, who earlier helped bring Vilhelm Parfumerie into the world. That is a move from the dressing table to the beach bag, and in this city the two sit closer together than anywhere else in America. A bottle of SPF is as much a daily accessory here as a pair of sunglasses, which makes Los Angeles the natural address for a label that wants the sunscreen step to be something you look forward to rather than something you get through. Consider the hat tipped, and the brim wide.

With reporting from Fashionista.