The Fit Check Now Happens Before the Dress Ever Leaves the Sewing Room

Anyone who has stood on a pedestal while a tailor pins a hem knows that fit is where a garment is won or lost, and the apparel trade pays for its misses in the millions. Kyle Valade, the founder of Rust Coast, is going after that cost at the source. His company puts cameras and machine vision right beside the people sewing the clothes, so each piece is checked the moment it is made. For readers who judge a gown by its photograph, where a quarter-inch at the waist is the whole story, that is the unglamorous kind of craft worth a round of applause.

With reporting from WWD.