Eighty Years On, Estée Lauder Is Still Minting Future Classics
The Estée Lauder Companies has reached its eightieth anniversary, and the milestone finds the beauty group in a building mood rather than a nostalgic one. Over those decades it has produced a run of products that became household fixtures, the sort of jars and bottles a reader could pick out of a vanity lineup on sight. The company says more of those signature launches are on the way, which for a house of this age is the most flattering kind of birthday announcement. An archive is only as good as what it keeps adding to, and this one intends to keep adding.
With reporting from WWD.