Airbnb Turns Back Toward the Finest Homes on Its Platform

Airbnb is rebuilding Luxe, its program for the most distinguished private homes it lists, according to Skift. Luxe is one of several efforts the company put aside during the pandemic and is now bringing back, alongside the growth of its hotel and experiences businesses. For a traveler choosing between a house in Aspen or the Hamptons and a suite at a grand hotel nearby, the move means Airbnb wants a place in that decision again. The report gives no dates, markets or homes yet, and we will look closely when it does.

With reporting from Skift.