Kim Jones Is Putting His Own Name Back on the Label, and Refusing to Pick a Rack

Kim Jones is reviving the house that carries his own name, and the second act arrives with a looser brief. Rather than sorting clothes into the familiar boxes the trade has always used, the returning label means to dress its customer across those old dividing lines at once. On a stretch of coast where a Miami Saturday, a Palm Beach lunch and a Naples dinner each seem to require their own uniform, a wardrobe that declines to choose a lane reads almost like a local service. The rest is still to come, but the name itself is coming back.

With reporting from Robb Report.